Black & Veatch India

Black & Veatch India

Black & Veatch is a global leader in engineering, procurement and construction (EPC) services for the crucial areas of energy, water, and telecommunications.

Main Responsibilities:

  • Telecommunicated across 4 countries, 3 continents, and 4 Black and Veatch offices globally
  • Conducted more than 100 surveys in understanding internal branding between employees and management
  • Conducted market and competitor analysis in honing down Black and Veatch India’s competitive advantage
  • Identified differences between global standardized brand essence and local brand essence
  • Developed a 360 communications architecture model to integrate Black and Veatch’sĀ internal and external branding strategy
  • Drafted mockups for recommendations of website development, marketing storytelling strategy, and collateral print materials

Posted on

May 19, 2015

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