Black & Veatch India

Black & Veatch is a global leader in engineering, procurement and construction (EPC) services for the crucial areas of energy, water, and telecommunications.

Main Responsibilities:

• Telecommunicated across 4 countries, 3 continents, and 4 Black and Veatch offices globally
• Conducted more than 100 surveys in understanding internal branding between employees and management
• Conducted market and competitor analysis in honing down Black and Veatch India’s competitive advantage
• Identified differences between global standardized brand essence and local brand essence
• Developed a 360 communications architecture model to integrate Black and Veatch’s internal and external branding strategy
• Drafted mockups for recommendations of website development, marketing storytelling strategy, and collateral print materials