Many companies produce annual sustainability or corporate responsibility reports. However, more often than not, many focus on how less of a carbon footprint they’ve established over the years. Some talk about focusing on reducing carbon emission by relying partly on renewable energy, and some talk about purchasing more carbon allowances or offsets. In the end, the same old tale goes on, and more and more companies are claiming 0% carbon footprint while still emitting tons and tons of carbon dioxide into the air. Many companies are doing this – reducing waste on one end and purchasing more carbon allowances on the other, playing the balancing game to reach that 0%.
However, is less really more for Sustainability?
The statement itself is quite baffling – how could a company emit the same, if not more, carbon dioxide into the air while still claiming to have zero carbon footprint? On one hand, sure, it’s logical in a cap-and-trade market, mathematically speaking, where as long as a company buys more allowances and offsets, it naturally zeros out the amount of carbon the company is emitting. So in a way, sustainability for many, means reducing waste until it offsets the a company’s carbon allowance.
Dell’s approach to sustainability differs.
As what we call it – “Legacy of Good.” Instead of focusing merely on producing less (which Dell in no way neglects by operating its headquarter with 100% renewable energy since 2007), Dell chooses to focus on impacting more. In a way, what good is technology advancement if it cannot help itself solve its own problem? With technology, such as Dell’s Efficient Data Centers, it could reduce a company’s IT budget by some 50% via the combination of newer and more innovative hardware and virtualization. Additionally, by having less computers running, and replacing existing ones with Dell Fresh Air capable hardware, the amount of savings in terms of monetary value and carbon footprint grows exponentially.
So no, less is not necessarily more when it comes to sustainability.
More means more. By doing more, not just enough, is what makes Dell different. By being a technology company, Dell capitalizes on its core strengths and makes a difference in doing so. By realizing that 0% carbon emission is no longer the goal, but rather the good it can do.
By doing more, Dell is undoubtedly one of the most sustainable company globally.